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Netflix Co-CEO Says Tom Brady Roast “Drove Huge Viewing & Even Bigger Conversation”

Netflix Tom Brady Roast drove Huge Viewing, co-CEO Greg Peters has said.

Peters used the comedy event as a key example of Netflix “adding more aspect to our offering” since the subscriber shock in 2022 that led to major questions around the streamer’s viability. “[Events like The Roast of Tom Brady] can drive huge viewing and an even bigger conversation,” he told the Deloitte Media & Telecoms 2024 and Beyond Conference in London this morning. Peters talked down Netflix’s reliance on algorithms for commissioning and said the streamer’s shows and movies are instead ordered by “small tight knit groups of execs” such as UK boss Anne Mensah.

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