Get the latest gossip
Netflix Closes Upfront Sales, Citing Gains In Line With Its Expectations
Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations.
The presence of ads on the world’s leading streaming service is a new phenomenon, of course, putting an asterix on statistical comparisons, but the news is the latest sign that a major strategic effort is showing progress. For Season 3 of Bridgerton, Netflix’s sixth most popular English-language TV series of all time, Reinhard said the company secured on-screen title sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, and Hilton. “We’ll continue to improve the Netflix ads plan to ensure our members are delighted by the experience while simultaneously creating solutions that deliver results for our marketers, putting brands at the center of the best shows and films in the world, to a highly valuable and engaged audience.”
Or read this on Deadline