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Netflix Christmas Day NFL Games Average 24 Million Viewers in U.S.
Netflix's Christmas Day telecast of two NFL games drew a broadcast network-level audience of about 24 million U.S. viewers for each game.
The streamer’s big “ NFL Christmas Gameday Live” stunt drew a broadcast network-level audience in the U.S., and it prompted subscribers in more than 200 countries to check out some part of the nearly nine-hour telecast, which started with the Kansas City Chiefs at Pittsburgh Steelers followed by Baltimore Ravens at Houston Texans. “Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” said Bela Bajaria, Netflix’s chief content officer. Last year, NBCUniversal’s Peacock streamer grabbed about 10 million viewers with its exclusive Dec. 23 telecast of a Buffalo Bills-Los Angeles Chargers game, which aired on a Saturday night with less promotion than Netflix showered on its experiment.
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