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Netflix CFO On Determining Content Spend – “We’re a Learning Machine, We Look At It Every Quarter, Every Year And Iterate”


Netflix CEO Spence Neumann described a top-down and bottom-up process for determining content spend, which is expected to come in at about $18 billion in 2025 and, he said, is "not anywhere near a ceiling.”

We’ve got a pretty good sense over time of the ability to kind of drive demand and revenue from our investments across the business. Solutions for password sharing have successfully boosted revenue and 2025 is a pivotal year for Netflix’ advertising tier. Live events is a growth area too but, he insisted, as has co-CEO Ted Sarandos, that it’s a much broader category than sports.

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