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Netflix Boss Greg Peters Pays Tribute to U.K. Slate, Citing Hits ‘Baby Reindeer’ and ‘Beckham’
Netflix co-CEO Greg Peters spoke at a media and telecoms conference in London.
Greg Peters, co-CEO of Netflix, paid tribute to the streamer’s U.K. production pipeline at a conference in London on Tuesday morning local time. Peters, who was appointed CEO alongside Ted Sarandos last January and has been with Netflix for 16 years, was the first keynote speaker at Media & Telecoms 2024 and Beyond Conference in London, where he opened by boldly stating that “Streaming is what consumers want, it’s how our industry stays relevant.” He also gave some insight into Netflix’s often closely-guarded data, admitting that despite the streaming giant’s heft “We can’t manufacture a hit.” Discussing internal recommendations on the platform, he said that what viewers want to watch is not always easily predicted, pointing out that viewers of “The Crown” are more likely than other Netflix subscribers to watch “Pepsi, Where’s My Jet?” according to internal data.
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