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Netflix Banking on ‘Mad Unicorn’ Delivering More Viewers to Thai Productions
Netflix is looking at an opportunity to bring more eyeballs to Thai productions with 'Mad Unicorn' which dropped May 29 and ranks fourth in top 10.
The high-adrenaline series focuses on ambitious entrepreneur Santi (Ice-Natara Nopparatayapon), a native of Thailand’s low-income mountainous Chiang Mai region, who comes to Bangkok with lofty dreams of lifting his family out of poverty. Themes like the battle between ordinary man and giant, as well as those of resilience, ambition and redemption are exactly what Netflix believes will draw in international viewers without sacrificing the distinct attention devoted to maintaining an authentic local world flavor. Tasked by producers Jira Milagool and Vanridee Pongsittisak to interview Kamsan Saleem, who came from meager beginnings to create Thai-based Flash Express courier delivery serivce, Boonprakob discovered a hugely relatable story that would work as inspiration for the series.
Or read this on Variety