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Netflix APAC Film Viewership Grew 20% In 2024 — APAC Showcase
Film viewership among Netflix's APAC subscribers grew by nearly 20% in 2024, said Minyoung Kim, Netflix’s head for APAC content (excluding Korea).
While the zombie genre has long been dominated by English-language titles — and in recent years, by Korean projects like Train to Busan, All of Us Are Dead and Kingdom — Netflix said that it is hoping to add Southeast Asia’s offerings to the global mix. Other titles on the streamer’s Japanese slate include the recently-premiered Demon City, as well as 10Dance, a film about the competitive dance world, set to release later this year. One of the streamer’s Indian titles this year is Toaster, which stars Rajkummar Rao, who also serves as producer alongside his wife, Patralekhaa.
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