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Netflix and Amazon Dominate Commissioning by Streamers, Tilting the Content Market Away From U.S., Towards Local – Study
A new study shows Netflix and Amazon dominating original commissioning by streamers and how they are tilting the market towards local content.
The pair had been challenged in recent years by the launch of studio-backed SVoD platforms, but the studio players have cut back as a result of the Hollywood strikes, rising costs and pressure from Wall Street to prove that they can grow profitably. Germany, where Amazon leads Netflix in terms of local subscribers, was the biggest winner in Western European commissions, with 13 content orders in the first quarter of 2024. While several studio-backed SVoDs have made cutbacks internationally, these two streaming giants are doubling down on their localized global strategy,” said Mariana Enriquez Denton Bustinza, senior researcher at Ampere.
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