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Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners
Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising partners.
With digital programmatic tools, advertiser messages are matched with targeted inventory, allowing buying and selling to happen at greater scale and with more precision than traditional methods. The collaboration will combine Amazon’s DSP with Roku’s streaming capacity, allowing ad buyers to reach more than 80% of connected-TV households. Partnerships like the one with Yahoo “are all about giving our clients even more options to buy against the incredibly engaged global audience coming to Netflix to watch their favorite series and films every day.”
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