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Netflix Adds Generative AI to Competitive Risk Factors in Its Annual Report
In a change that reflects AI's growing influence in Hollywood, Netflix added generative AI to potential risk factors on its annual report.
But the use of AI by studios flared into a hot-button issue for the two Hollywood unions that went on strike in 2023, WGA and SAG-AFTRA, concerned about the technology hurting their livelihoods. During the writers strike, Netflix generated ire on the picket lines over its job listing for a product manager in the company’s machine-learning group with a salary range of between $300,000 and $900,000. Striking union members railed about Netflix’s posting — even though the job in question centered on AI developments for content personalization and optimizing payment-processing systems, not generative-AI projects per se.
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