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Netflix Ad Tier Reaches 94M Monthly Active Users, With Average Engagement Of 41 Hours A Month In U.S.
Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.
The stats were announced Wednesday at the streaming giant’s upfront presentation to advertisers in New York. Amy Reinhard, Netflix’s President of Advertising, said the tier reaches more 18-34-year-olds than any other U.S. broadcast or cable network. The company also announced The Netflix Ads Suite, an in-house advertising platform just launched in the U.S. and Canada.
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