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Netflix Ad Tier Hits 70M Monthly Users, Nearly Doubling In Six Months

Netflix is marking the two-year anniversary of its entry into advertising by revealing its ad tier now reaches 70 million monthly active users worldwide.

For Squid Game ‘s upcoming second season, Reinhard said Netflix has sold spots to a range of brands in its 12 ad-supported countries, including Kia, which is behind the company’s first single-title sponsorship in Korea. The automaker and Netflix teamed on a three-part custom ad and will host an experiential pop-up at Kia Unplugged Ground, the company’s cultural complex in Seoul. The blog post also noted that Canada has officially started using Netflix’s in-house ad technology, a shift from the original 2022 blueprint, which included a tech partnership with Microsoft.

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