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Netflix Acknowledges Mighty YouTube Rival But Says Services “Feed Each Other” And Only One Takes Big Creative Bets
Netflix acknowledged the heft of rival YouTube but said the two services are complementary and that only one of them (Netflix) takes big creative risks.
Netflix today all but scoffed at the possibility of joining a streaming bundle and poked smaller rivals for investing heavily in content that generates “relatively small viewing.” But when YouTube came up on a post-earnings video call, there was plenty of respect. But, ticking off “the most watched and talked about” and high profile, Emmy nominated content, he said, “our teasers and trailers and behind the scenes, clips, and all those kinds of things are incredibly popular on YouTube. Netflix “fulfills an important and differentiated need both for consumers, who really want amazing, spectacle movies and TV shows … and for creators, who want partners that can share in the risk that’s inherent in bringing those stories to life.”
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