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Nestlé Exec Reacts To “Awkward” ‘White Lotus’ Tie-In For Piña Colada Brand Partnership
Although Duke wasn't down with 'The White Lotus' displaying their logo along with some attempted familicide, Nestlé is leaning into the moment.
“Obviously, the writers keep this [under] lock and key, so we didn’t know that piña colada was such a featured part of the last episode,” Jhung, president of the Nestlé USA coffee and beverage division, told The Wall Street Journal. After Jason Isaacs ‘ character Timothy Ratliff attempted to kill his family in the finale via poisoned piña coladas to spare them the penniless life awaiting them back home, only to have a change of heart, Nestlé’s marketing team crafted the perfect response on Instagram. Nestlé certainly had a more positive reaction than Duke University, after a rep slammed the show for its “troubling” depiction of Timothy contemplating shooting his family and himself while sporting the school’s logo, which they said “ simply goes too far.”
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