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NESN Nation Takes Different Swing at Sports FAST Channel
The regional sports outlet NESN is launching NESN Nation, a new FAST channel that will feature live and original programming
The primary broadcaster of games from the Boston Red Sox and Boston Bruins, NESN is launching NESN Nation, a FAST channel that CEO David Wisnia believes will lure viewers to its telecasts by providing something other outlets don’t: original programming. So-called regional sports networks have long commanded top affiliate fees from cable and satellite systems, but as more consumers choose streaming venues and even direct-subscription options, economic support for those linear assets has eroded. “We are going to have a wide variety of stuff distinguishing us from the rest of the FAST channels,” says Wisnia, who joined NESN as president and CEO in September after working at Alvarez & Marsal, a global management consulting firm, where he was a managing director, specializing in media and entertainment operations and strategy.
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