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Neon Exec Says Independent Movies Need to Be Events, Claims Producing Arm Means Taking ‘Fewer Chances’ With Acquisitions
Neon’s Jeff Deutchman, Dark Castle’s Hal Sadoff, Films Boutique’s Gabor Greiner drip down on strategy, state of markets.
We are paying very close attention to every detail to customise a bespoke distribution strategy,” Deutchman concluded, going on to cite the marketing campaign for Osgood Perkins’s upcoming “Longlegs,” which saw Neon planting encrypted messages on newspapers and launching a website that appeared to be designed by a conspiracy theorist. The producer had a successful Cannes this year, having sold the Malta-shot thriller “Last Breath,” starring Woody Harrelson and Simu Liu, to Focus Features out of the festival. Speaking of Malta, Gabor Greiner, COO of Berlin’s sales outfit Films Boutique, said they are currently looking for “local flavours, something that has to do with a region and their traditions.” These stories can’t be heavy dramas, however.
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