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Nearly Half of Video Game Players Say ‘Creation and Self-Expression’ Are Their Main Reasons for Gaming, New Study Finds
A new study has found that while stress relief is still self-reported as the top reason people are playing video games,
That stat is up 10% from last year, per entertainment website and online fan community Fandom ‘s fourth annual “Inside Gaming” report. “From character customization to cosplay and content creation, video games have empowered gamers to explore, express and enhance their identity – nearly two thirds of gamers claim it’s easier to be themselves with a controller in their hands,” Stephanie Fried, CMO of Fandom, said. However, half of respondents claim they’d prefer to be more like their in-game personality IRL and 72% would feel more favorably towards brands that help them achieve this.
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