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Nearly 1,000 jobs at risk as Ted Baker prepares to appoint administrators

Authentic Brands announces move for brand’s Europe retail and online arm after ‘damage done’ during tie-up with Dutch company

The fashion brand, which has 46 stores in the UK and Europe, has been struggling for several years as it faced increasing competition and the fallout from the exit of its founder, Ray Kelvin, who stepped down in 2019 after allegations of “forced hugging”. ABG has been considering options for the future of NODL since the end of January when it terminated a deal with the Dutch company AARC, which operated Ted Baker’s retail stores and website in the UK and Europe. John McNamara, the chief strategy and transition officer for Authentic Brands Group, said: “Despite our tireless efforts, the damage done during a period under AARC in which NODL built up a significant level of arrears was too much to overcome.

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