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NCAA Women’s Basketball Championship Audience Tops Men’s For The First Time Ever
The NCAA Men's Basketball Championship delivered a bigger audience than last year, but it wasn't enough to best the women's title game
Caitlin Clark of the Iowa Hawkeyes drives against Raven Johnson of the South Carolina Gamecocks in the 2024 NCAA Women's Basketball Tournament National ChampionshipAl Bello/Getty Images The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14.82M viewers across TNT, TBS, and truTV, according to Nielsen. The NCAA Women’s Championship delivered 18.9M viewers across ABC and ESPN, which marks an 89% increase in viewership year-over-year.
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