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NBCUniversal Wraps Upfront Sales Process, Reporting “Modest Growth” Driven By Sports, Peacock & Digital


NBCUniversal has wrapped its upfront sales process, reporting "modest growth across its portfolio" driven by sports, Peacock and digital platforms.

On Comcast’s first-quarter earnings call in April, President Mike Cavanagh, who oversees NBCU, said Peacock is “seeing traction” from its blend of entertainment and live sports. “This past year, we focused every investment and innovation on driving media effectiveness for our clients,” NBCU ad and partnership chairman Mark Marshall said in a statement provided to Deadline. And in this year’s upfront, NBCUniversal saw growth in advertising commitments across its portfolio in key business areas including strategic audiences, live programming, and streaming—demonstrating the value of our storytelling and the strength of our powerful tech stack to the marketplace.”

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