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NBCUniversal To Air 24/7 Paris Olympics Coverage In 4K HDR On USA Network
In a boon to media aesthetes, NBCUniversal has confirmed it will deliver 4K HDR coverage of the Paris Olympics on the USA Network.
From left, Kenan Thompson, Kevin Hart and Mike Tirico plug NBCUniversal's Paris Olympics at the company's upfront presentatiomn in May 2024. Ralph Bavaro/NBCUniversal via Getty Images Coverage using 4K HDR and Dolby Atmos audio technology will run on a 24/7 basis from the morning of July 24 through the evening of August 11. While past Olympics have aired on USA and other NBCU platforms, this year the cable net plans to carry 400 hours of programming, a new record.
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