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NBCUniversal Strikes Deal to Sell Versant Ads for Two Cycles
NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling spin-off
“By entering into this partnership with Versant, we’re maintaining that simplicity for our partners and ensuring a single, dedicated sales team will represent the companies’ collective inventory and drive revenue for all the iconic IP that our viewers love,” Marshall said in a prepared statement. While cable properties are under scrutiny in the streaming era, as TV viewers move to watch scripted favorites on broadband hubs, they have been an integral part of NBCU’s sales strategy for years. Media buyers are curious as to whether NBCU will be able to continue to sell Versant’s commercial inventory — the company has sold ad space for Apple News for several years — and what might happen if it can no longer do so.
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