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NBCUniversal Says Domino’s Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool
NBCUniversal says its recently introduced ad technology helped drive a 38% increase in sales for pizza chain Domino's in a recent trial.
NBCUniversal says ad technology it rolled out earlier this year helped drive a 38% increase in sales for Domino’s in a recent trial. A test conducted with Domino’s and its agency, Group M, tracked actual purchases on the pizza chain’s app and website. A separate test with Amgen and OMG also exceeded NBCU’s expectations, Marshall said, increasing in-target cross-platform reach by 38% and search volume by 22% compared with traditional methods.
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