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NBCUniversal Restructuring: Nod To Vertical Integration Past Or Sign Of The Future?


A closer look at the NBCUniversal TV restructuring under Donna Langley and its impact on scripted and unscripted development and production.

The various studios at Paramount Global currently determine their output for Paramount+, something that is expected to change after the company’s acquisition by Skydance, with Netflix alumna Cindy Holland tipped to lead a team that would commission content for the streamer. Still, even if they expect growing pains, industry sources called the new NBCU setup a marked improvement over the previous structure, which “created tension and dysfunction” by having “buyers, sellers and platform people that thought they were commissioning the content, like Kelly Campbell,” an insider said, referring to the former Peacock president who exited ahead of the current realignment. Sources point out that vertical integration isn’t necessarily a bad idea on the unscripted side – much like how it worked under former NBC Entertainment chairman Paul Telegdy and former alternative chief Meredith Ahr.

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