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NBCUniversal Has Hoop Dreams As Sports Set To Dominate Upfronts
The network, which has NBA rights, showed a trailer from The Office spinoff The Paper.
But Donna Langley, whose team just put together its first fall schedule (sort of) that includes primetime basketball (RIP: The Voice on Tuesdays, mostly), said that she hopes its $2.5B annual deal will have a positive impact on the rest of its programming. Langley, Chairman, NBCUniversal Entertainment & Studio, said, “Every game will be a new event, a weekly tentpole that maximizes the impact of the league across our platforms and delivers a sizable audience watching in real time for our advertising partners. “Every person you see up here today, every performance, trailer or clip actors have prepared for you, brings us back to four little words, the mantra that greets us every day in the headquarters in Los Angeles: Above All Else: Entertain, and that’s what we do best,” concluded Langley.
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