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NBCUniversal Debuts “Live In Browse” Feature On Peacock And Other Ways To Help Advertisers And Viewers Connect
NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising capabilities.
Along with the Olympics and the Super Bowl, the list includes the return of the NBA to NBC and its debut on Peacock; a new edition of BravoCon; the Spanish-language World Cup on Telemundo in 2026; and the WNBA Finals and Big Ten Football Championship Game in fall 2026. “Our One Platform ecosystem has maximized our marketers’ reach and scale over the past five years to prove TV is a performance vehicle in a way no other product in the marketplace has,” said Mark Marshall, Chairman, Global Advertising & Partnerships at NBCU. “Now, as we head into our next century, we are kicking off a slate of unrivaled content combined with cutting-edge technology and exceptional end-to-end advertising solutions that will drive demand in new ways and provide long-term viability for our clients.”
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