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NBCUniversal Broadcast Of Summer Olympics Opening Ceremony To Start With Commercial-Free Hour
Six Team USA sponsors are teaming to make the first hour of NBCUniversal's coverage of Friday's Opening Ceremony of the Paris Olympics ad-free.
The spectacle kicking off the first full-on Summer Games since 2016 is due to be a splashy affair involving a light show at the Eiffel Tower and boats carrying athletes down a four-mile stretch of the Seine. ET, sponsored by six Team USA partners: The Coca-Cola Company, Delta, Lilly, Toyota Motor Corporation, Visa, and Xfinity. (In the Olympic ad and sponsorship world, Team USA enlists sponsors, which in turn then have spots and presence onsite, on air and online.)
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