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NBCUniversal Ad Group Installs Roku Vet In Newly Created EVP Post
Roku veteran Kristina Shepard is joining NBCUniversal in the newly created position of EVP, Streaming and Performance Sales and Partnerships.
As the leader of a newly formed team, Shepard will bring together key sales verticals including performance, small-medium business growth and all major East Coast independent agencies. “Kristina has an exceptional track record in building and growing new businesses across programmatic, SMB and digital enterprises,” said Alison Levin, President of Advertising and Partnerships, to whom Shepard will report. “She has seamlessly led a multi-billion-dollar streaming operation and has cultivated extensive client relationships that will elevate NBCUniversal’s position in the CTV landscape and expand our aperture in critical emerging workstreams.
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