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NBCU, Walmart Kick Off Shoppable Ads in Thanksgiving Football
NBCU and Walmart will utilize so-called 'shoppable' ads during Thanksgiving broadcasts of NFL games
Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. “This is the next era of advertising — the most compelling content, an innovative viewer experience and real, cross-platform reach and attribution.” One of the findings from past activity is that advertising in live sports programs generated new impact for commercials compared with standard ads for connected TV
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