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NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock
NBCUniversal and Group Black plan to launch E!+, a new Peacock hub for programs aimed at diverse audiences
“This is an open call, in a way, for amazing content and storytelling that exists and can’t find a home in the general market,” says Cavel Khan, Group Black’s chief growth officer, in an interview. But as digital media gives them the power to aim more precisely at specific swaths of consumers, advertisers are growing more interested in reaching smaller groups of the people most likely to buy their goods and services. There is hope that such dynamics will spur Madison Avenue to support minority-owned or minority-run media ventures that have in the past been denied the millions in advertising that flow to mainstream outlets.
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