Get the latest gossip
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big Tech
NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising collaboration can rival Big Tech.
Universal Ads, as the new venture is called, was announced Monday as a collaborative effort to combat the domination of Google, Meta and other tech giants when it comes to “SMBs,” the trade term for small and mid-sized businesses. Meta’s game-changing decision to end fact-checking on Facebook and Instagram “certainly strengthens the value proposition, no question about it,” said James Rooke, President of Comcast Advertising, who was acknowledged onstage as the primary architect of Universal Ads. Amy Leifer, Chief Advertising Officer at DirecTV, emphasized the fact that Universal Ads will work with the pay-TV operator’s tech stack, which has just become capable of wide-scale programmatic buying.
Or read this on Deadline