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NBCU Picks Up New Olympics Cycle for $3 Billion


NBCUniversal has won a $3 billion four-year extension of its current Olympics rights deal so it will serve as home of the Games through 2036

NBCUniversal will serve as the home of the Olympics for an additional four years under a new $3 billion deal unveiled Thursday that keeps the athletic extravaganza at the Comcast-backed media conglomerate through 2036.

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