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NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring


Dan Lovinger, a veteran NBCU ad sales executive who recently supervised a record sponsorship haul for the Paris Olympics, leaves in restructuring

Dan Lovinger, who supervised an increasingly complex Olympics ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent Paris Olympics, is leaving the company as it seeks to revamp its efforts to lure advertisers to sports. NBCU in 2022 assigned Lovinger to a new role overseeing all efforts to sell ads for the Olympics and Paralympics, separating him from the rest of the company’s sports sales. The change is part of a restructuring Levin is putting into place, one of her first significant moves since arriving at NBCU from Roku in late 2023.

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