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NBCU Moves Telemundo Event After Amazon Crowds Monday Upfronts
NBCUniversal will move an upfront event for Telemundo off of its long held Monday evening perch after Amazon unveiled plans to crowd the evening
Telemundo for years has held an event for advertisers on the first night of Upfront Week, a five-day whirlwind of presentations by U.S. TV companies to Madison Avenue. Executives felt Amazon’s move was “unfortunate,” according to a person familiar with the matter, and wanted to find a way for clients to connect with Telemundo without having to make sacrifices in their schedules. Telemundo will be discussed at the NBCU upfront on Monday, with a party, billed as “an intimate experience” held for “a select group of clients” on Tuesday evening.
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