Get the latest gossip
NBCU Looks To Build ‘The Wall’ In International Markets With Plans For European Production Hub — MIPCOM
NBCUniversal format is getting a big international push with plans for a new European production hub.
Whether it’s bigger, whether it’s a daytime strip, we’re looking at everywhere individually, but the plan is that almost certainly we will build a hub in Europe for multiple territories because we’ve got so much interest.” Both he and Gorman talk about the ability to scale the format up or down – in the U.S. it’s a big-ticket show with big money prizes, but internationally more modest versions have been stripped and made at different price points. Many buyers are cautious in the current market and looking for established brands, which could play in The Wall ’s favor as NBCU looks to re-ignite international sales.
Or read this on Deadline