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NBCU Inks TalkShopLive Video Commerce Pact, Kicking Off With E! and Paris Hilton Promoting Her New Album ‘Infinite Icon’
NBCUniversal and TalkShopLive plan to create shoppable livestreams, starting with Paris Hilton promoting her new album, 'Infinite Icon.'
Under the partnership, NBCU and TalkShopLive plan to create shoppable livestreams featuring top talent from the media company’s properties, who will pitch sales of music, books, merchandise and more. NBCU’s “massive reach paired with the power and scale of TalkShopLive’s multi-embed point of sale technology is truly a game-changing partnership for what the future of video commerce and bridging the worlds of entertainment and retail together looks like, by making every moment shoppable,” Moore said. TalkShopLive’s roster of talent partners that have launched ecommerce channels with the company include Jennifer Hudson, Paul McCartney, Jennifer Lopez, Garth Brooks, Trisha Yearwood, Dolly Parton, Alicia Keys, the Jonas Brothers, Jamie Foxx, Drew Barrymore, Scottie Pippen, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Meredith Duxbury, Barbara Camila, Kelsea Ballerini, Haley Kiyoko, Kane Brown and Dude Perfect.
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