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NBCU Hopes to Hook Advertisers in 2025 With Massive Sports Block, 100th Anniversary
NBCUniversal plans to offer a massive sports schedule that includes the NBA, Super Bowl and Winter Olympics as well as a 100th anniversary celebration
At the annual CES conference held this week, Marshall and his team will unveil a host of new ad formats tied to live sports, which will form the backbone of the company’s offering for months to come. In the current climate, however, when Madison Avenue has grown intensely focused on streaming video and social media, TV networks aren’t waiting to dig deep into the programming that advertisers say they still covet — formats that still lure to big crowds all watching a specific piece of content at the same time. The ad executive suggested TV networks could see new spending overall from advertisers in the next sales negotiation, with movie and entertainment companies building fuller content pipelines after seeing them collapse during recent Hollywood labor strikes.
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