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NBC’s ‘Today’ Breaks From Morning Routine With ‘Start Today’ Wellness App
NBC's 'Today' will plunge into the world of digital wellness with a new 'Start Today' app that focuses on exercise, motivation and diet
“We are making a bet that we can look at it holistically and say, ‘If you want fitness, nutrition, inspiration, we have it in one place — and trusted experts who are bringing it to you,” says Libby Leist, the NBC News executive vice president who oversees “Today.” Warner Bros. Discovery’s CNN has, under current CEO Mark Thompson, vowed to build a new digital operation that plays to interests including wellness, and is expected to unveil new details in 2025. Big TV audiences are “great, but the durability of any good brand these days and in the future is going to be in how well you engage your loyalists,” says Chris Berend, chief digital officer of NBCUniversal News Group.
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