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NBC Taps TikTok Influencers to Grab Younger Viewers for NFL Games
NBC Sports will tap a group of TikTok influencers to travel to three different NFL games in the league's opening season week
A cadre of TikTok influencers will join NBC Sports on a massive three-day trek that takes them from Kansas City to Sao Paulo to Detroit, all in the name of boosting professional football to people who might not ordinarily think of traditional NBC-backed media as the place to see it. The social-media influencers taking part in the promotion include: Allison Kuch; Jack “Chef Cuso” Mancuso; Erika Priscilla; JoJo Sim; Austin Sprinz; Pierson Wodzynski; and Nate Wyatt. The Comcast-backed unit dispatched 27 influencers known for followings on Facebook, YouTube, Snapchat, or Overtime, among other social-media venues, and asked them to provide a view on the athletic extravaganza that would be of interest to their fans.
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