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NBC Sports is Latest to Test NFL ‘Alt-Casts’ With EA Sports Madden Game on Peacock
NBC Sports will jump into the world of sports 'alt-casts' with a Madden NFL cast slated for Peacock in December
NBC is counting on sports to fuel its future, as its parent company, Comcast, plans to spin off the bulk of its cable networks, while investing heavily in rights for the Olympics and a new tranche of NBA games. ESPN aired a broadcast of an NHL match-up that used animated figures from “Big City Greens,” and in 2021 tested a game using Marvel characters that kids could play as they watched an NBA contest between the Golden State Warriors and the New Orleans Pelicans. An animated version of a Sunday-morning game between the Atlanta Falcons and Jacksonville Jaguars broadcast from Wembley Stadium in London last year utilized “Toy Story” characters such as Woody, Buzz, Bo Peep, Bullseye and Slinky Dog.
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