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NBC Snares Roku’s Kristina Shepard for New Ad-Sales Role
NBCUniversal has hired Kristina Shepard, a senior Roku ad-sales executive, to supervise several growing sales areas, including streaming and FAST
Shepard will report to Alison Levin, a president of NBCU’s ad sales and partnerships division, who joined the company in late 2023, also after a long stint at Roku. “Kristina has an exceptional track record in building and growing new businesses across programmatic, SMB and digital enterprises,” said Levin, in a statement. “She has seamlessly led a multi-billion-dollar streaming operation and has cultivated extensive client relationships that will elevate NBCUniversal’s position in the CTV landscape and expand our aperture in critical emerging workstreams.”
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