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NBC Seeks $7 Million for 2026 Super Bowl Commercials in Early Ad Talks (EXCLUSIVE)
NBCUniversal seeks $7 million for 2026 Super Bowl commercials in bid for support for spires heavy schedule
The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. While Fox was able to sell some commercials for an eye-popping $8 million, those numbers came after the network experienced higher-than-anticipated demand and some sponsors, including State Farm, asked to get out of their deals following the recent California wildfires. TV networks typically give those past sponsors an exclusive window of time to sign up for a new ad deal before opening sales to a broader swath of Madison Avenue.
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