Get the latest gossip
NBC Projects More Than $1.25 Billion in Ads for Paris Olympics
NBCUniversal expects to capture more than $1.25 billion in ad revenue for the 2024 Paris Olympics and set a record for Olympics advertising
NBCUniversal expects to secure a new high in advertising support for its Paris Olympics, giving it confidence in a new programming strategy that will put every live event on its streaming Peacock hub while reserving primetime on NBC for a curated showcase that will mix replays of athletic events with celebrity cameos and features on athletes. “We are highly confident we will set a new record in ad revenue,” said Dan Lovinger, an NBCUniversal president who oversees ad-sales efforts tied to the Olympics and Paralympics. NBCU is believed to have sold around $1.25 billion in national advertising related to its 2021 broadcast of the Olympics Games in Tokyo.
Or read this on Variety
