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NBC Plans ‘Today’ Fan Festival With Events Scheduled for Fall
NBC plans to launch a fan festival tied to its "Today" morning franchise, with a series of events built around the show's personalities
NBC News is planning a series of live “Today” events, a sort of fan festival built around the program that will highlight many of its franchises, including Jenna Bush Hager’s book recommendations, Willie Geist’s in-depth celebrity interviews, and Hoda Kotb’s wellness discussions. The new concept would surface between October and early November, says Libby Leist, the NBC News executive vice president who oversees the morning franchise, and could include a series of ticketed events that would take place in New York City and a few other locations in the U.S. ABC’s “Good Morning America” continues to win more viewers overall, but NBC’s “Today” leads in the critical category of people between 25 and 54 — the audience favored most by advertisers in news programs.
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