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NBC Hopes Paris Olympics Make Peacock Fans Hungry for New Ads That Order Snacks, Drinks
NBC intends to use the Paris Olympics to launch a new kind of ad that lets streaming subscribers order food or drink as they start a binge session
The Paris Olympics is likely to bring with it some of the biggest attempts to recapture revenue, as is a streaming joint venture set to debut from Disney, Warner and Fox that will make all of the companies’ sports content available via a single platform. Amazon entered the ad market aggressively before launching its own full broadcast of “Thursday Night Football,” and while buyers initially balked at some of its demands, it’s clear the company’s sports presence is growing. NBCU’s Olympics plans include making ad inventory tied to the event available to advertisers programmatically for the first time, and the company has struck a deal with The Trade Desk to facilitate such purchases.
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