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NBC Expands Partnership With Macy’s For Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal To Include New Program
NBC and Macy's have agreed to a 10-year rights deal that also includes a new program
“Watching the Macy’s specials on NBC and Peacock has become such a cherished tradition for so many families, and we take that responsibility very seriously in making sure they have the absolute best experience every year.” The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and Peacock, up 11% over 2023. Per NBCU, that audience had an immediate impact for advertisers, with NBC ranking as the top network in driving incremental brand search on Thanksgiving Day.
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