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NBC Celebrates ‘Law & Order: SVU’ 25th Anniversary by Turning Rockefeller Plaza into ‘Olivia Benson Plaza’ (EXCLUSIVE)
For two days next month, NBC will transform Rockefeller Plaza into "Olivia Benson Plaza," in honor of the 25th anniversary of 'Law & Order: SVU.'
As NBC celebrates the 25th anniversary of its primetime staple “Law & Order: Special Victims Unit,” the network will turn its home base in New York into a tribute to the Dick Wolf series and its lead character. “‘Law & Order: Special Victims Unit’ and New York have always been intrinsically linked, and what better way to bring the show to life than to incorporate it into the city itself,” said NBCU entertainment’s Margaret Walker, senior VP of NBC brand strategy and audience growth, in a statement. “Olivia Benson is an iconic character whose connection to our viewers has only grown over the past 25 years, and naming this experience after her is a small way to pay tribute to that legacy and the strength of the fandom.”
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