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NBC Blueprint for 2026 Winter Olympics Looks Similar to Plans for Paris
NBC Sports plans to use techniques developed for its recent Paris Olympics for the 2026 Winter Games in Milan
The company clearly hopes that its recent Paris Olympics telecast, which hinged on making the Games available for instant consumption while utilizing primetime in new ways that included ties to celebrity and pop culture, will serve as a model for future rounds of the global spectacular. “Paris proved that the Olympics are back and remain an unrivaled media property, with the unique ability to captivate the nation and generate huge audiences across all demographics for 17 days and nights,” said Rick Cordella, president of NBC Sports, in a statement. “Gold Zone,” a so-called “whip-around” show that takes viewers to live moments of interest as they happen and which debuted for the Paris Games, will return.
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