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NBC and Peacock Holiday Content Reached 88 Million Viewers From Thanksgiving to New Year’s Day (EXCLUSIVE)
NBCUniversal nabbed 88 million viewers with its holiday slate across NBC and Peacock from Thanksgiving to New Year's Day.
Between Thanksgiving and New Year’s Day, NBCUniversal ‘s slate of holiday programming reached a total of 88 million average viewers. That total comes from a combination of Nielsen’s measurement of broadcast airings on NBC and the company’s own internal data regarding streams on Peacock. The parade increased its viewership by 11% compared to 2023 and achieved its largest audience ever with an average of 31.7 million viewers across NBC and Peacock.
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