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NBC Adds Holiday-Season NFL Game to Broader 2024-2025 Schedule
NBCU will add an NFL broadcast to its schedule on December 21, another example of how the company is importing NFL content to boost crowds
The Comcast-backed media conglomerate said Monday that it had purchased the rights to broadcast an extra NFL game on Saturday, December 21, presumably adding a bigger audience to the last shopping weekend before Christmas. “We’re excited to work with our partners at the NFL to acquire an additional game for NBCUniversal platforms at a crucial point in the playing season,” said Rick Cordella, president of NBC Sports, in a prepared statement. The pigskin acquisition shows how much more dependent traditional media companies like NBCU have become on sports leagues at the NFL to generate the big audiences that advertisers and distributors crave.
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